Here is an excerpt from a very interesting QlikView White Paper. To download the full .PDF click here: DOWNLOAD QLIKVIEW WHITE PAPER
Business Discovery:The Tectonic Plates Are Shifting in theBI Software Market
The promise of business intelligence (BI) software is to enable decision makers at all levels in an organization to leverage data for business advantage—to explore data, draw insights and meaningful conclusions, and make better decisions. Traditional BI solutions have delivered reliable, operational data tied to pre-defined, static reports—but haven’t provided the self-service, on-the-fly, user-driven source of insight people crave for addressing daily business challenges.
IT organizations tend to favor report-based BI solutions from stack vendors like IBM, Microsoft, Oracle, and SAP. But business users are becoming more vocal, demanding, and influential than ever. They are going out and purchasing BI software on their own–and they’re not buying traditional BI solutions.
Business users are choosing what Gartner calls data discovery platforms, and we call Business Discovery platforms.1 And they’re buying in droves. According to market research firm IDC, end-user query, reporting, and analysis tools (which include Business Discovery platforms) comprised more than 80% of the BI tools market in 2010.2 In this research, IDC found that smaller vendors such as QlikTech are outpacing the overall market growth.
Traditional BI Is IT-Driven and Tightly Controlled
Analyst research shows that what business users want from BI is the ability to ask and answer questions on their own so they can make better business decisions. But traditional BI solutions aren’t well-suited to users who need to directly interrogate or interact with data in a self-sufficient manner. Instead, what business users get from traditional BI is a report-centric solution (see Figure 1). They get fixed drill paths, predefined reports and queries, pre-configured dashboards, and locked-down data definitions.
With traditional BI, the role of the IT organization is to create data models, establish a semantic layer, build reports and dashboards, and protect and control the data. As a result
of this intensive workload, user requests for new queries and reports can accumulate in
a long queue, leading to user frustration and reducing the value the organization gets from its BI investments.
Empowered Consumers Are Driving Change En Masse
People’s expectations of business software have changed dramatically during the last
decade. Applications from Google and Apple invite users to click on an icon, interact with
a simple, friendly interface, and become instantly productive. The search bar, status box,
“like” button, and multitouch screen have transformed the way people explore, consume,
and share information (see Figure 2). Today, people want the same ease of use and high
relevance from their business tools as they get from their consumer tools at home.
Several consumer trends are driving the tectonic shift that’s taking place in the BI software
market — and many other business software markets.
• Internet search is the primary means of getting answers to questions. Google
has become a verb. Billions of consumers can fire up a browser, go to a search engine,
and get answers to complex questions quickly with a high degree of confidence in the
results. How many times have you been out with friends or sitting around the dinner table
when one person questions another person’s facts until someone whips out a handheld
device and ends the debate instantly?
• Humans are social creatures. People make decisions large and small by combining
data available to them (everything from movie times to investment opportunities) with
the opinions, advice, experiences, and expertise of people they trust. People are using
social networks and intuitive software to ask questions and share expertise, insights, and
experiences. Social networks like Twitter, Facebook, and LinkedIn are enabling billions of
people to share information, connect with each other, and develop robust professional and
personal networks — with no technology background required.
• People enjoy using targeted, task-specific apps. Lightweight apps are changing
the world. Apps are quick and easy to create and can be discarded when no longer
needed. Developers are creating apps for multiple platforms: Mac desktop and laptop
computers, as well as Apple iOS, Android, BlackBerry, and Windows tablets and handheld
devices. Hundreds of thousands of lightweight apps are now available for everything
from health management to banking to tracking tides and weather. The app model has
significant implications for business software and the users it serves.
• Mobile people want their tools and information wherever they
go. People are bringing their tablets and smartphones into the workplace
so they can interact with people and information from anywhere. They want
access to their full suite of tools wherever they happen to be working—
whether at a colleague’s desk, a remote sales agent’s office, the factory
production line, or the retail floor. When people can access their business
apps and data “on location,” they can combine the data they need with
information they glean from the environment to reach new levels of insight.